Playful Kiss YouTube Special Edition “A Big Hit”
Picture of Kim Hyun-joong and Jung So-min from an online episode of “Naughty Kiss” [Group 8]
The online version of MBC’s latest drama “Naughty Kiss” being aired on YouTube is proving to be popular amongst both local and international fans.
According to a press release from the show’s promoter Group 8, the first episode of the YouTube version of “Naughty Kiss,” which was uploaded on Tuesday, received over 520,000 hits.
The show was also viewed by people from all over the world including Asia, North America, Europe, Africa, China and Japan, who have left over a total 3,400 comments underneath, the most number of remarks a video in the entertainment category to receive.
The online episodes show the married life of Baek Sung-jo (played by Kim Hyun-joong) and Oh Hani (played by Jung So-min).
The show also features English, Chinese, Japanese and Spanish subtitles provided by online community (www.viikii.net).
Fans who have seen the series online left comments saying, “Yaaay~Thank you for the subtitles!” “This show is too cute! This episode reminds me of when my hubby and I first got together…”
“The numerous hits and favorable reviews from fans for the drama shows that Korean content can compete in the global market,” Group 8 CEO Song Byung-joon was quoted as saying, adding that it is effective to see the different responses from the international fans.
“Naughty Kiss” (MBC) which finished its run last month had been sold to 12 countries before going on air and a total 11 countries in Asia including Japan, Thailand and Hong Kong.
YouTube version of “Naughty Kiss” will air every Tuesday, Wednesday and Thursday and feature seven ten-minute long episodes for three weeks.
“Naughty Kiss” can be seen on its official YouTube channel (www.youtube.com/ytkiss).